What we do

Research the gap. Fund the builder. Launch the product.

We find out what ethical alternatives are missing. We fund builders to create them. We help launch the products to the communities that need them.

01Motion

Research

Open data on which products and platforms communities are leaving.

02Motion

Fund

Public missions with real grants attached. £10K per mission.

03Motion

Launch

Incubation, seed funding, and distribution through our partners.

Our programmes

Four programmes. Tap one for the detail.

Every programme is funded by donations and run with public reporting. Click into any one to see what it does and what we need to deliver it.

What this does

  • Open Build missions: publicly posted problems with real grants attached
  • Builder Grants of £10,000 per mission for winning teams
  • 24 hour Buildathon events where teams build working products
  • Post event incubation, seed funding, and distribution through our partners

What we need

Funding for Builder Grants, event logistics, and post event incubation.

Fund this programme Buildathon details
Sun 7 June 2026 · London · Venue TBA

Buildathon 2026

People are moving away from platforms and products that don't align with their values. The alternatives they need don't yet exist. We bring builders into a room with a clear brief, real funding, and a route to market.

Apply now Full details

How it runs

  1. 01Before

    We publish the brief

    Open Build missions posted publicly. Each carries a £10K Builder Grant. Builders apply.

  2. 02Sunday

    24 hours to build

    120 builders in London. Teams form, receive tools and APIs, and build a working product from scratch in a single continuous sprint.

  3. 03Demo Day

    Live demos, grants awarded

    Teams demo to judges. Builder Grants awarded to the strongest products.

  4. 04After

    Incubation and launch

    90 day incubation, seed funding consideration, and launch through the Foundation's partner network.

Candidate missions

Three missions are selected before applications open. Each carries a £10,000 Builder Grant.

  • Ethical Local Discovery
  • Creator Music Licensing
  • Podcast Recording Platform
  • Takaful Insurance Finder
  • Ethical Travel Directory
  • Open Productivity Layer
  • Ethical Media Guide
  • Community Website Builder
  • Sharia Mortgage Finder
  • Ethical Grocery Switcher

Confirmed partners

Ummah.com (commerce & payments)·Replit (build technology)

Fund a programme

Fund the alternatives.

Your donation directly funds builder grants, open research, and the products communities need.

Donate Get in touch